Learning, Launches and Live Music: Alliance Business Meeting 2025 Highlights
Our 2025 Alliance Business Meeting (ABM) brought customers and partners together in the heart of Nashville, Tennessee for two days of learning, recognition and connection.
From hands-on product demos and peer discussions to live music, great food and even a custom hat bar, this year's ABM combined business insights with a true Nashville experience!
Learning and Collaboration
ABM opened with opportunities for peer-to-peer discussions, where customers shared perspectives and best practices. From there, attendees joined breakout groups covering key topics like future digital enhancements, program updates, a hands-on walk through of our new Low-GWP product lineup and a preview of our new self-service rooftop replacement tool coming out the fall.
Our leadership team also shared exciting business updates. General Manager, Geoff Dethlefsen, spoke about our new commercial factory expanded distribution, and sales support—all designed to strengthen how we serve our customers.
We then welcomed Mimoun Abaraw, director of engineered sales, who introduced our Lennox Powered by Samsung joint venture and the launch of the Varix™ VRF lineup. The momentum continued with a product Q&A session hosted by Eddie Chavez, director of product management, where the product team addressed the rising demand for heat pumps and how our solutions are evolving with the market.
A Nashville Welcome
Beyond business insights, ABM gave attendees the chance to enjoy all that Nashville has to offer. Customers connected over great food, live music and a one-of-a-kind custom hat bar experience. To cap it off, we closed the event at PBR Nashville, where the energy, music and plenty of "Yeehaws" made for a memorable sendoff!
Thank You
A sincere thank you to everyone who joined us for the 2025 Alliance Business Meeting. Your partnership, ideas and energy made this event a success—and we look forward to continuing the momentum throughout the year ahead!
Interested in Becoming an Alliance Member?
Lennox contractors lead the industry, whether installing and servicing commercial HVAC equipment or providing tailored comfort and energy-efficient solutions! Lennox Commercial Alliance is designed with your continued success in mind.
Connect with like-minded business leaders across North America
Networking opportunities with Lennox Commercial executive leadership
Earn exciting incentive trips and other rewards
Gain early access to new product information and releases
Co-op advertising funds to support your marketing efforts
Contractor listing for lead generation on Lennox.com/commercial
Local support and priority service
Start leveraging Alliance tools and connections for your business here!