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See What Perfect Feels Like™.

When it comes to perfecting your home, there’s no better choice than Lennox® products, which are the quietest, most efficient and capable heating and cooling systems on Earth. This is the idea conveyed in Lennox’ new advertising campaign called What Perfect Feels Like™.

The Idea

If you own a Lennox system, you know what perfect feels like. It’s the cool air flowing through your home on a hot summer’s day or the comforting warmth you enjoy when it’s bitterly cold outside.

Knowing what perfect feels like is one thing but showing what perfect feels like is quite another. That’s the challenge Lennox set for itself and reached out to the world’s art community to help with the visual interpretation.

The Execution

The advertising campaign centered around three of Lennox’s product benefits: quietness, energy efficiency, and technology innovation.


Behind the Scenes

Here’s a look behind the scenes at how the commercials were made.

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Perfectly quiet

Lennox makes the quietist system you can find, so even though it’s the most powerful force in your home, it won’t sound like it is. To illustrate this idea, Lennox created a powerful, but sleepy dragon-themed campaign brought to life.

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Perfectly efficient

Lennox makes the most energy-efficient system you can find, which means the appliance you use the most will also save you the most. To visually convey this idea, Lennox transformed a home into a realistic-looking, money-saving vault.

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The print campaign provides even more insight into What Perfect Feels Like.

Lennox brings innovation and creativity together

To learn more about the #lennoxartproject campaign, follow Lennox on Facebook, Instagram, Twitter and YouTube.



Air conditioners/heat pumps have sound ratings established per AHRI’s test standard: AHRI 270-08. XP17 has the lowest sound rating of any single stage air conditioner of any major U.S. brand of air conditioner equipment. Efficiency claim based on comparison of single stage air conditioner products’ SEER as published in AHRI in June 2015. The XC17 has a maximum rated efficiency of 18.00 SEER.



© 2015 Lennox International Inc.